Teaching Cases
Managerial Accounting & AnalyticsCase study on how customer profitability analysis can be analyzed via analytic principles (link)
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Tax & AnalyticsTeaching case on how to apply analytic principles to guide companies on GST / VAT registration decisions (pre-print to be released)
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Large scale IT projectsVarious cases on project management issues related to large scale IT system implementations
Click below to view those cases listed in Harvard Business Case Library LINK |
Courses (Executive and Graduate Level)
Ethnography in Practice (Course Code: MM6105)
This course is part of the Master of Science in Marketing Science (Nanyang Business School).
Ethnography has been widely adopted by marketers, service and product design teams to help develop a rich, holistic, and nuanced view of consumers and users. This course helps participants understand what and how ethnography is used to deal with today’s marketing challenges in the real and online marketplace. The focus of the course will be to introduce the motivation, rationale, and power of the ethnography method and to equip the participants with the necessary skills to conceptualise and design ethnographic projects for real and online spaces, apply ethnographic tools and techniques, and finally to organise, analyse, and interpret ethnographic data.
This course is part of the Master of Science in Marketing Science (Nanyang Business School).
Ethnography has been widely adopted by marketers, service and product design teams to help develop a rich, holistic, and nuanced view of consumers and users. This course helps participants understand what and how ethnography is used to deal with today’s marketing challenges in the real and online marketplace. The focus of the course will be to introduce the motivation, rationale, and power of the ethnography method and to equip the participants with the necessary skills to conceptualise and design ethnographic projects for real and online spaces, apply ethnographic tools and techniques, and finally to organise, analyse, and interpret ethnographic data.
Branding using social media (CET310) and Content Marketing (MKT556)
Building on my digital marketing courses that were developed for undergraduate students, I created these graduate / SkillsFuture courses to tailor to the needs of working adults and SME managers. These courses are designed to help managers, executives, and PMETs in general to have the tools to build their branding and marketing plans according to the best practices of digital marketing, social media marketing and content marketing. Social Media Listening and Analytics (CET035) How can companies effectively leverage their social media engagement to achieve their marketing objectives? Social media listening enables companies to build timely consumer insights by using analytic tools to tap into different big social data. This social media listening course provides digital marketers with awareness of social media listening, knowledge of different analytic tools for Big Data from social interactions, as well as, experience of developing insights from their social media activities. Additionally, this course equips participants with the knowledge and skills to investigate existing business operational data to continually develop innovative marketing insights and new solutions for marketing decisions. Students will be exposed to various data modeling techniques using real-life business data that will allow them to provide useful predictions such as pricing, consumer trend analysis, and the likes. This course systematically introduces the process of developing a strong business analytic case starting from exploring the data context to finally obtaining the explanatory or predictive results, especially in the context of social media. |
Undergraduate courses
Adrian has extensive experience teaching seminar and flipped-classroom courses to undergraduate students in accounting, marketing, and information systems programs.
Nanyang Business School (Seminar-styled courses)
Singapore University of Social Sciences (Flipped-classroom courses)
Nanyang Business School (Seminar-styled courses)
- Social Media and Digital Analytics (BC3403)
- Technologies for Digital Marketing (BC3403)
- Accounting Information System (AC2401)
- Introductory course to IT systems (AB1401)
Singapore University of Social Sciences (Flipped-classroom courses)
- Accounting Information Systems (ACC217)
- Accounting Analytics (ACC353)
- Internet & Social Media Marketing (MKT360)
- Business Skills and Management (BUS100)